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CATAALLIANCE SHOWCASES CENTRINITY'S FIRSTCLASS ON THE CATA WEBSITE TECH SHOWCASE
CATA members can take advantage of the productivity and competitive gains offered by FirstClass Unified Communications through BellZinc, Bell Canada's web site for businesses
RICHMOND HILL, ON / OTTAWA, ON - March 11, 2002 - CATAAlliance, Canada's leading entrepreneurial and technology alliance, today announced that it is showcasing Centrinity Inc.'s (TSE:CTI) FirstClass Unified Communications solution on CATA's online Tech Showcase (http://www.cata.ca/cata/showcase/centrinity.cfm).
With this showcase, CATAAlliance will offer Centrinity's FirstClass Unified Communications through BellZinc.ca, ( http://www.bellzinc.ca) Canada's leading business destination that serves more then 250,000 small and medium-sized enterprises. CATA members can benefit from CATAAlliance partnership offerings on high tech products and services. Members and non-members alike can visit the Showcase and can learn more about FirstClass Unified Communications and how it can benefit their organization. In addition, members can easily subscribe to BellZinc's web business portal that offers FirstClass.
"FirstClass Unified Messaging is a must-have tool for any client-facing organization as it enables our team members to respond to client inquires in a more efficient manner," said Eric Rode, I.T. Guy, PT&Co. "With FirstClass our consultants are able to access and forward important data and messages to team members via their computer or phone."
With FirstClass Unified Communications, members can easily take advantage of the significant productivity gains that can be realized through this solution. A recent report from the market research firm, The Robert Francis Group, stated that organizations implementing Unified Communications can save employees 30-60 minutes a day as they no longer have to go to a number of different places to retrieve their voice, email and fax messages freeing up as many as three extra weeks per year of employee time.
"As president of Canada's leading high tech alliance, I receive a high volume of information on a daily basis," said John Reid, president, CATAAlliance. "It is our job to take that information and prioritize and simplify it for our members. In simple terms, that means taking the voices of hundreds of companies and unifying them on matters such as tax policy and human resource development. Unified Communications helps accomplish the same goal. Instead of a maze of emails, SOHO, and head office phone lines, multiple fax numbers and phone answering systems there is one focus point - a single number that unifies all communications. I have found unified messaging to be a powerful and cost-saving productivity tool."
"We are pleased to be working with CATA as it has an excellent reputation in the Canadian high tech market," said Karen Tanaka, vice president, marketing, Centrinity Inc. "Last year we partnered with BellZinc.ca to offer our FirstClass Unified Communications through their business portal to its more than 250,000 members, which represents more then 25 per cent of the total Canadian small and medium-sized enterprises. Through the Showcase, CATA members can now sign-up to receive Unified Communications through BellZinc's offering, enabling them to instantly take advantage of the productivity gains and communication benefits."
About FirstClass Communications Platform
FirstClass is a software solution that combines Centrinity's award-winning Collaborative Groupware and Unified Communications technologies into one Common Communications Platform. At the foundation of the FirstClass Communications Platform is Centrinity's Collaborative Groupware, which provides educators with the ability to effectively communicate and share valuable resources through email, conferencing, directories, calendaring and online chats. Centrinity's FirstClass Unified Communications technology, seamlessly converges email, voice mail and fax messages into one unified mailbox thereby enabling educators to access all of their data and messages via the device of their choice including cellphone, telephone, computer and handheld devices - anytime, anywhere.
About Centrinity Inc.
Centrinity is a leading provider of Unified Communications and Collaborative Groupware software solutions to service providers, enterprises and learning organizations. Our award-winning software solutions are designed to enhance productivity and efficiency by simplifying and facilitating the management of communications and information among individuals and groups. Centrinity is listed under the symbol 'CTI' on the Toronto Stock Exchange. Web site: http://www.centrinity.com
About CATAAlliance
CATAAlliance is a multi-sector technology trade association dedicated to stimulating global growth for technology enterprises through the promotion of strategic partnerships, technological innovation and entrepreneurial values. More information about CATA can be found on the CATA Web site:www.cata.ca
For more information please contact:
Margaret Williamson
Centrinity Inc.
Manager, Corporate Communications
Tel: 905.762.6234
This may include statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. The company cautions that actual performance will be affected by a number of factors, many of which are beyond its control. Future events and results may vary substantially from what the company currently foresees. FirstClass is a registered trademark of a Centrinity Inc. subsidiary used under license. Centrinity and the Centrinity logo are trademarks of Centrinity Inc. All other trademarks are the property of their respective owners.
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